If your academic credentials are being met with confusion – or worse, silence – outside the ivory tower, it might be time for a branding reframe.
In this episode, David Mendes speaks with Michael Dargie – international speaker, brand strategist, and author of Brandjitsu. Known for helping creative rebels go from “meh” to memorable, Michael unpacks what PhDs and researchers often get wrong about self-promotion and how to reposition their story without feeling that they are selling out.
🔍 In this episode
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How to talk about your PhD experience without overwhelming your audience.
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The 20% principle: why less is more when communicating your value.
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Why understanding your audience is branding’s secret weapon.
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Reframing your narrative from chaos to clarity.
- Practical ways to overcome impostor syndrome in your career pivot.
This episode’s resources:
Thank you, Michael Dargie!
If you enjoyed this conversation with Michael, let him know by clicking the link below and leaving him a message on Linkedin:
Send Michael Dargie a thank you message on Linkedin!
Click here to share your key take-away from this interview with David!
You might also like the following episodes:
Sheena Howard – Demystifying Academic Branding Career
Samantha Lynch – Leveraging Your Personal Brand in Academia
Gertrude Nonterah – Keeping Balance in Graduate School
Chris Humphrey – Rebranding the PhD